Gamification in Community Building: When Does it Work?
Social gamification may help prod people to engage in your community or collaborative effort, but can it actually help build a sense of community?
This is an urgent question to ask. It’s urgent because today’s largest social media platforms are under scrutiny for being purposely addictive and playing on people’s deep emotional needs to be seen and validated. So at the heart of what makes these platforms so addictive to the common user are the gamification elements they employ.
But it’s not just the social media giants that should be concerned — anyone who uses a community platform needs to pay attention too.